A Commercial Perspective On The London Summer Olympics
January 26th, 2012Like other events, dating back to antiquity, the London summer Olympics will be partly about sport and partly about commerce. The notion that a country’s economic health was dependent upon science and technology has been disproved many times.
Manufacturers and tradesmen can find work where there is demand for goods and services. In ancient times business flourished around activities like the Olympic games, and so they will around the events in London in 2012. The city has been presented with an economic opportunity.
British people in particular are apt to complain about the weather. Ironically this same maligned weather could be a major strength of Britain’s staging of the event. In Summer the days extend and a warm glow suffuses the long twilight hours. As Shakespeare pointed out, only the memory of a beautiful woman can exceed the pleasures of a lovely, temperate Summer’s day day in England.
In addition to the weather England can hold out to the world the notion of gentlemanly conduct. GM Hopkins described the English gentleman as one of the country’s finest assets and people in far flung colonies still retain respect for English people. In fact, many gentlemen appear to have left England in recent times but reputations die hard and there are still people from former colonies who associate England with marvelous honor and honesty.
Despite its strengths the English character can also be regarded as one one of the greatest weaknesses. There is nothing more stuffy and offensive that an Englishman at breakfast concentrating on bacon and eggs and refusing to talk to anyone while he does so. Arrogance is one of the least pleasant consequences of Empire, and has unfortunately outlasted it.
Another weakness that London must contend with is the simple cost of living. Many people find that the British pound does not buy very much when their native currency has been converted into it. A Chinese person can find a very acceptable hotel for approximately three hundred yuan in Beijing but in London he will pay more than a thousand yuan for something that might not even be as spacious. Such currency discrepancies will make the London event elitist.
London does not rank highly when quality of life is measured objectively. Permanent work is scarce because employers are afraid to fall foul of thickets of labor legislation that will commit them to huge employment expenses. However the Games will bring a welcome burst of casual or short term jobs for those who find even such work hard to come by. Those who are flexible and quick to seize opportunities may find welcome short term opportunities.
Terrorist activity may have threatened the London summer Olympics until quite recently. However a since a number of terrorist leaders have had their heads cut off, figuratively speaking, this threat might have abated. Perhaps more sinister is the threat of corruption. Fixing the outcome of events for the benefit of online gamblers will demolish entirely the notion of the incorruptible Englishman. The Games will be severely damaged in terms of reputation and credibility. For this reason a team of dedicated policeman have been assigned the task of making sure that corruption is nipped in the bud and that fair place presides.